BSB40820 – Certificate IV in Marketing and Communication

Course Overview

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Entry Requirements
Core Units
Elective Units
Intake Dates
Pathways

Entry requirements

International students entering this course at Collins Academy must meet the following entry requirements:

 

Age requirements

Students must be a minimum age of 18 years or above at the time of course commencement.

 

Academic Requirements

To enter this qualification, applicants should have successfully completed an Australian Year 11 (or an international secondary school year which is equivalent to Australian Year 11) with satisfactory results.

 

English Language Requirements

Applicants must also meet English Language Requirements – IELTS overall score of 6.0 or TOEFL IBT 64 or Cambridge English Advanced (CAE) 169 or PTE Academic 50 or Occupational English Test (OET) with a score of at least B for each test component.

English requirements are not to be demonstrated to international students who can prove:

  • Minimum five (5) years of study in English in Australia, Canada, New Zealand, Britain, America, South Africa or Ireland.
  • Citizen of, and a passport issued by the United Kingdom, United States of America, Canada, New Zealand or the Republic of Ireland.
  • Completed in Australia (within the past 2 years) in English a substantial component (at least 50%) of a qualification at AQF level 4 or higher.
  • Successfully completed in Australia (within the past 2 years) the Senior Secondary Certificate of Education in English.
  • Completed a recognised ELICOS program and achieved an upper intermediate English level or equivalent.
Should a student not be able to demonstrate any of the above, applicants without documented evidence may demonstrate the required English language competence by undertaking the Language Literacy and Numeracy (LLN) assessment to achieve a result of ACSF level 3 to meet course English Language entry requirements at the sole discretion of the institute.

 

DHA requirements:

Applicants must also provide documentation according to Department of Home Affair requirements. For further information on student visa assessment level and documentation, visit Department of Home Affairs’ website at: https://www.homeaffairs.gov.au/

 

Pre-training review

All international learners will undertake pre-training review to determine suitability for the course and student needs. The aim of the review is to identify their training needs through questions on previous education or training, relevance of the course to applicant, relevant experience and interview conducted by Collins Academy enrolment officer. Interview will also aim to identify any support needs and possible RPL opportunities.

Through pre-training review learner will demonstrate that they have necessary skills to successfully complete the course.

 

Language, Literacy, Numeracy and Digital Skills (LLND) Assessment

Learners might will be required to complete an LLND assessment prior to the commencement of the course. – it is a diagnostic process to identify if a prospective student requires LLND support during study.

 

Hardware/Software requirements

Collins Academy will provide access of computers/laptops during classroom hours, however for students to work on assessments, tasks, and self-study, all learners are expected to have access to a laptop or computer with Windows operating system and Microsoft Office software applications, like Microsoft Word at their own cost.

Note: some assessment tasks are completed using a computer and internet, and it is essential for the student to possess basic computer skills.

 

Unique Student Identifier (USI)

Furthermore, students will be required to provide Collins Academy with their Unique Student Identifier (USI) number when they enrol. USI is a 10-character code made up by number and letters issued by the Australian Government to uniquely identify student who has undertaken or training in Australia. USI keeps student’s nationally recognised training records from all providers including completed training units and qualifications in one place, ensuring that the records are not lost.

Core Units

6 Units
Unit Code
Unit Title
BSBCMM411
Make presentations
BSBCRT412
Articulate, present and debate ideas
BSBMKG433 
Undertake marketing activities
BSBMKG435 
Analyse consumer behaviour
BSBMKG439
 Develop and apply knowledge of communications industry
BSBWRT411 
Write complex documents

Elective units

6 Units
Unit Code
Unit Title
BSBMKG434​
Promote products and services​
BSBMKG442 ​
Conduct e-marketing communications​
BSBTWK503 ​
Manage meetings​
BSBFIN401​
Report on financial activity​
BSBOPS404 ​
Implement customer service strategies​
BSBMKG437​
Create and optimise digital media​

Intake Dates 2025

06th October 2025

10th November 2025

12th January 2026

16th February 2026

09th March 2026

13th April 2026

18th May 2026

08th June 2026

For further enquiries please enquire with our marketing team.

Qualification Pathways

After completing this course, you can progress to:

Diploma of Business
Diploma of Leadership and Management
Or continue to run and grow your own business with confidence!

Why study this course?

Practical & job-ready​
Work on real projects and learn what employers want.​
Flexible pathways​
Step into the workforce or continue with a Diploma or Bachelor’s degree in Marketing and Communication.​
Future-proof skills: ​
Digital marketing, social media, and communication skills are growing fast in today’s job market.​
Job Roles

This qualification opens doors to roles such as:

  • Marketing or Campaign Coordinator
  • Social Media & Digital Marketing Assistant
  • Communications or Promotions Officer
  • Events and Campaign Support Officer

Marketing professionals are in demand across all industries — from fashion and travel, to tech, healthcare, and more.

Course Information

Cricos Code:
118371D
Duration:
26 Weeks (inc. holidays)
Tuition Fee:
$8,000
Enrolment Fee:
$250
Material Fee:
$750

Looking for answers?

Explore our FAQs section for comprehensive information on how to navigate through the application process.